During the year 1966, Bud Bushnell founded Genie Industries. During that time, he purchased the manufacturing rights to a material lift that functioned on compressed air. The name Genie originated from the "magic in the bottle" that was utilized to raise and lower the hoist. This mechanism really impressed a lot of customers and hence, the name was established.
Genie expanded operations and established itself into different new markets, because the demand for work lifts and platforms grew. Over time, as the demand for new machines to meet many applications grew, the company made itself recognized in many new markets. For example, Genie went into making light towers, man-lifts, articulated booms, stick booms and telehandlers.
Because of the economic slump during the beginning of the 2000s, Genie decided to secure a partner who held the same values. They partnered up together with Terex Corporation. This company has a history acquiring equipment manufacturers across the globe who proved to be a good business match. Genie Industries was sold in the year 2002 and became a part of Terex Corporation.
In the initial years after the sale, it was determined to maintain the Genie brand within the Terex Aerial Work Platforms or AWP segment of Terex, due to the name's solid reputation within the marketplace. Hence, all Genie equipment continue to be marketed under the Genie brand.
The company takes great pride in listening and taking advise from their clients. Genie has always been continually devoted to improving the quality and efficiency in addition to lessening wastes. Even long after the sale has been closed, the company concentrates on providing exceptional support. These are the very work disciplines which have made Genie a trusted brand over the last decades and continue to keep their reputation for quality and top-of-the-line machines.
The Bi-Energy and DC machinery provided by Genie provide emission-free, quiet operation even in the most delicate work settings. Where the machine needs to be driven significant distances, like in industrial situations, the Genie bi-energy system combines the power of a diesel-powered generator along with the advantages of a 48V DC machine.
Compared to any of the different types of aerial platforms, telescopic booms offer more horizontal reach overall. These machines are great for limited access areas in construction and other industrial settings. The Genie Telescopic S booms have been designed to offer utmost productivity. These machinery provide supreme traction and the drive speed you need in order to travel around the work site and job area.